TBBA Miss America Sale

TBBA Miss America SALE Soars!

1 Herd Sire Prospect grosses $5800 to average $5800
2 Fall Pairs gross $9500 to average $4750
9 Spring Pairs gross $40,400 to average $4489
7 Fall Bred Females gross $21,450 to average $3065
16 Open Heifers gross $51,300 to average $3207

35 Total Lots gross $128,450 to average $3670

Brangus breeders and enthusiasts gathered in Salado, TX for good cattle, fellowship and food at the annual Texas Brangus Breeders Association weekend.  Friday night was the annual membership meeting and social followed on Saturday with the TBBA Miss America Sale.

Texas Brangus Breeders gather for the annual membership meeting and social before the sale.

Texas Brangus Breeders gather for the annual membership meeting and social before the sale.


Thirty five head representing 18 breeders across Texas sold on a beautiful day and were well received by the buying public.  53 buyers representing TX, AL, MS and MO were on hand to evaluate the offering.  The high selling lot was Lot 8, CB MS Blanda 415X5 with an LTD bull calf at side, consigned by Cavender Ranches and purchased for $7,250 by Rancho Los Pinos of Hempstead, TX.  Following her was another spring pair, Lot 7, MS HLC Next Step Pathfinder 381Y2 with a Captian Jack heifer calf at side consigned by Hodde Land and Cattle bringing $6,000 to Genesis Ranch, Columbus, TX.

The high selling open heifer was Lot 27, a Black Gold granddaughter consigned by Triple Crown Ranch and selling to Myles Hackstedt of Needville, TX for $6,000.  The second high selling open heifer was lot 34, a Jethro daughter sold by Schoenig Land and Cattle to McMurtry Farms of Troy, TX for $4,000.

The high selling fall pair was DCC Ms Blackhawk News 2 T2 consigned by Dillard Land and Cattle, selling for $5,000 to Donnie Dippel of LaGrange, TX.  One herd sire prospect was consigned by Indian Hills Ranch and sold for $5,800 to McCreary Farms of Evergreen, AL.

A donation lot consigned by Skyhawk Brangus, Lingg Brangus and JLS International sold for $3,700 to Triple Crown Ranch, Angleton, TX.  This lot was sold for the benefit of the TJBBA.

Volume buyer Larry Franke and his daughter of Karnes City, TX with Sale Chaiman, Joe Dillard (left) and TBBA President, Russ Williamson (right).

Volume buyer Larry Franke and his daughter of Karnes City, TX with Sale Chaiman, Joe Dillard (left) and TBBA President, Russ Williamson (right).

Volume buyers include Las Tres Hermanas, Larry Franke, of Karnes City, TX; Doguet’s Diamond D Ranch of McCoy, TX; and Genesis Ranch, Mike & Gloria Weathers, of Columbus, TX.

Ideal Video Productions Customer Appreciation Sale

Demand for Brangus Genetics Red Hot!


6 Donors Grossed $163,500.00 to Average $27,250.00
7 Flushes Grossed $81,000.00 to Average $11,571.43
7 Open Heifers Grossed $70,000.00 to Average $10,000.00
3 Bred Heifers Grossed $25,000.00 to Average $8,333.33
1 Embryo Lot Grossed $40,500.00 to Average $40,500.00
1 Semen Lot Grossed $5,500.00 to Average $5,500.00
25 Total Lots Grossed $385,500.00 to Average $15,420.00

A standing room only crowd of enthusiastic Brangus breeders were on hand to snap up the first annual Ideal Video Customer Appreciation Sale offering. Bidding was torrid as buyers from twelve states and two foreign countries competed to own the elite Black and Red Brangus females, herd sires and genetic packages represented in this offering.

When the gavel fell in a hotly contested battle, Lake Majestik Farms, Flat Rock  AL., claimed the high bid at $45,000 for  Lot 7, Ms Brinks Lambert 803T6. She ranks in the breed’s top 3% for IMF and boasts 9 traits above breed average. She is the dam of the $80,000 CB Passport 803Y11 and was consigned by Burke Brangus Farm, Waynesboro, GA and Truitt Brangus Farm, Auburn, AL.

Lot 1 was the next high selling genetic package as Schmidt Farms, Simms, TX sold 50 embryos from their young and elite donor cows in packages of 5. Embryo packages ranged from $5,500 to $2,000 and buyers including Lunar Brangus from Australia, and domestic buyers, Lake Majestik, Valusek-Payne Show Cattle, Genesis Ranch, Cavender Brangus, Chimney Rock Cattle Co, Draggin M Brangus and Miller Brangus.

Westall Ranch, Arabela, NM paid $40,000 to own Lot 5, Ms Brinks GD Fortune 541P103. She is a proven donor with impeccable credentials, a 9 embryo per flush average and well over $150,000 in progeny sales to date. She is by the feed efficiency king, Good Fortune and has placed females in many of the leading herds in the breed. She was consigned by Draggin M Ranch, Eldorado, AR.

Lot 4 was the fourth high selling female as Bushley Creek Cattle Co and Cross N Farm, both of Olla, LA, paid $29,000 to own Ms CRC Csonka 263U3. She is a maternal sister to one of the heaviest used AI sires in the breed, CRC Landau 263X2. She also ranks in the breed’s top 1% REA and 4% YW. She was consigned by Clem Brangus, New Summerfield, TX and Michael Bennett, Tennessee Colony, TX.

Lake Majestik struck again with the winning bid of $20,000 to own Lot 6, Ms Brinks Singletary 541T42. She is one of the true power cows in the breed ranking in the top 1% YW, 3% REA, 4% WW and 5% IMF EPDs. This big bodied matron was consigned by Cavender Brangus, Troup TX.

$18,500 was the winning bid by Valusek-Payne Show Cattle, Rosharon, TX to Own Lot 3, SVF Lead Gun 23T721. She is sired by the incomparable Lead Gun and out of the MVP of SVF, 23M28. She is balanced in herr EPD make up and averages 17 embryos per flush. She was consigned by Salacoa Valley Farms, Fairmount, GA.

Volume Buyers were Lake Majestik, Westall Ranches and Bushley Creek Cattle Co.

GENETRUST partners share passion for Brangus cattle, beef industry

Unique alliance strengthens quality, selection, and consistency for established breeding programs.

By Mark Parker

The drive to maximize genetic outcomes for Brangus cattle cut a fresh trail in 2009 when 10 successful registered Brangus operations decided they could be even stronger by working together.

GENETRUST is a unique genetic and marketing alliance that includes Cavender Ranches, Jacksonville, TX; Chimney Rock Cattle Company, Concord, AR; Suhn Cattle Company, Eureka, KS; The Oaks Farm, Newnan, GA; Cross F Cattle Company, Hearne, TX; Genesis Ranch, Columbus, TX; Johnston Farms, Letohatchee, AL; Double W Ranch, McComb, MS; Schmidt Farms, Texarkana, TX; and Draggin’ M Ranch, El Dorado, AR.

Combining genetic resources with the cumulative cattle savvy of more than 100 years in the Brangus business puts GENETRUST on track to offer customers proven, practical and predictable genetics, according to the group’s president Vern Suhn.

“Commercial cattlemen demand — and deserve — more quality, more data and more selection,” he explains. “We concluded that, collectively, we could breed and develop cattle at a higher level and with more efficiency than any of us could do individually. We share a very similar genetic philosophy and we all have a very positive vision and passion for Brangus cattle and for the beef industry.”

Although each of the 10 operations is unique and autonomous, they share a foundation of Brinks Brangus genetics. Suhn and Marketing Director Craig Green guide all mating selections with input from each ranch owner. Along with proven cow families and elite donors, GENETRUST partners own, or have produced, some of the breed’s top sires such as Next Step, LTD, Alydar, Affirmed, Blackhawk, Csonka, 607L11, Unitas, Patton, Guardian, Abrams, Singletary, Newt, Chisholm, Landau, North Star, Onstar, Swift, Hombre and many more. Additionally, the alliance continually evaluates, analyzes and samples young sires within both the Angus and Brangus breeds which they feel will have a positive impact on the beef industry.

GENETRUST pursues a genetic pathway directed by its customers, Green says. “It’s all about listening to customers,” he explains. “Our goal is to provide what they need at the highest possible level. We run the numbers constantly and we’re seeing steady improvement in all areas. At the same time, we recognize that not all operations have the same needs so we strive to offer an outstanding selection of Brangus and UltraBlack cattle and semen that will excel anywhere in the country and internationally.”

Elite genetics alone, Green adds, is not enough to earn a growing group of repeat customers. The “trust” part of GENETRUST is equally important, he says: “We stand behind these cattle. We call a spade a spade and we’re not going to back up.”

All GENETRUST bulls are developed at one of three sites — Suhn Cattle Company, Eureka, Kan.; Cavender/Neches River Ranch, Jacksonville, Tex.; or Chimney Rock Cattle Company, Concord, Ark. Each location utilizes the same development protocol and similar rations designed to maintain condition after turnout rather than attaining maximum gain. The diverse locations also help bulls acclimate to different environments to better meet customer needs.

More than 85 percent of GENETRUST bulls are either AI-sired or are ET calves and all are balanced-trait selected to positively impact customers’ herds. Each bull meets exacting health standards, including individual state health and trichomoniasis requirements before shipping. All bulls must test negative for PI-BVD, bovine leukosis, and Johne’s Disease. Additionally, all bulls must pass an above average semen test.

Although GENETRUST’s annual bull offering is growing, founding partner Joe Cavender says the alliance is not numbers driven. “Our aim isn’t to be the biggest,” he says. “We’re driven by two things — consistency and quality.”

Extensive use of AI and ET — while constantly measuring the traits important to customers — moves GENETRUST forward, guided by the shared philosophy of its founders. As committed as the partners are to taking advantage of the latest technologies, Bill Davis of Chimney Rock Cattle Company says solid cow sense is a critical ingredient.

“Vern Suhn and Craig Green have a vast knowledge of the industry and it’s a tremendous opportunity to be able to benefit from that,” he says. “They are top-notch cattlemen and they’re in herds all over the country. They see thousands of cattle and thousands of matings and they bring that experience and knowledge to GENETRUST and our customers.”

Davis adds that a tremendous increase in data, as a result of the alliance, provides the tools for building better Brangus cattle. “It’s a win-win,” he explains. “It’s good for us and good for our customers.”

Four sales are held annually at three locations:

•First weekend in November, Brangus and Ultrablack bulls, registered Brangus females and commercial females, Chimney Rock.

•First Saturday in December, Brangus and Ultrablack bulls and commercial females, Cavender Ranch.

•Fourth Tuesday in March, Brangus and Ultrablack bulls, Suhn Cattle Company.

•Fourth Saturday in April, registered and commercial females, Cavender Ranch.

As proud of he is of the cattle GENETRUST offers today, Suhn is quietly confident that tomorrow’s GENETRUST bulls and females will be even better.

“We’re constantly evaluating and researching to better produce a product that will fit the growing needs and demands of our industry.” he concludes.

For more information on GENETRUST visit their website: www.genetrustbrangus.com.